Basic Level: Social Media Foundations

Instagram: Overview of Instagram's visual-first approach, Stories, Reels, Posts, and IGTV. Introduction to Instagram's algorithm and tips for high engagement (e.g., using hashtags, carousel posts).

Facebook: Understanding Facebook Pages, Groups, and Ads. Discussing the wide audience base and best practices for community engagement.

TikTok: Brief overview of TikTok's short-form video content, trends, and viral challenges. How businesses can leverage TikTok's algorithm for organic reach.

LinkedIn: Importance of LinkedIn for professionals and B2B marketing. Discussing thought leadership, personal branding, and networking opportunities on LinkedIn.

Creating Business Accounts: Step-by-step guide on creating and optimizing business profiles on Instagram, Facebook, LinkedIn, and TikTok.

Profile Optimization: How to set up profile pictures, bios, and contact details to ensure brand consistency and professionalism.

Verification & Security: The importance of verifying your business accounts and securing them with two-factor authentication.

Key Metrics: Introduction to likes, comments, shares, clicks, impressions, reach, and engagement rates.

How to Measure Success: Using engagement metrics to gauge the effectiveness of posts and campaigns.

KPIs for Growth: What Key Performance Indicators (KPIs) should businesses track to assess their growth and success on social media?

Buffer for Scheduling: How to use Buffer to schedule posts and track performance across different social media platforms.

Canva Basics: Introduction to Canva for creating social media posts. Basic tools like templates, colors, fonts, and layout customization.

Content Pillars: Explanation of content pillars (e.g., educational, entertaining, promotional, etc.). Why it's important to have a variety of content to keep the audience engaged.

Content Planning: How to plan content around the business goals, seasonality, and trending topics. The importance of aligning content with the brand's voice and target audience.

How to Write Engaging Captions: Tips for writing clear, concise, and compelling captions that encourage action. Using calls-to-action (CTAs), asking questions, and telling stories.

Tone & Voice: How to maintain consistency in tone and voice across different platforms. Examples of varying tones for different platforms (e.g., professional for LinkedIn, casual for Instagram).

Hashtags & Emojis: Best practices for using hashtags and emojis effectively to increase visibility and engagement.

Design Fundamentals: A guide to Canva's interface and its basic design principles: balance, contrast, and alignment.

Creating Social Media Graphics: How to create graphics for Instagram, Facebook, and other platforms using Canva templates. Tips for resizing images for different social media specifications.

Video Content: Introduction to creating simple video content using Canva. How to use Canva's animation features for dynamic social media videos.

Why Scheduling is Essential: Benefits of scheduling social media posts in advance for consistency and time management.

Tools Overview: Introduction to popular scheduling tools like Buffer, Hootsuite, and Later. A step-by-step guide to scheduling posts on these platforms.

Optimal Posting Times: Discuss the importance of posting at the right time for maximum engagement. How tools can help identify optimal posting windows.

Creating Audience Personas: How to build and define your ideal customer profile, including demographics, interests, and behaviors.

Using Data to Identify Audiences: How to analyze insights from social platforms to understand the audience's preferences.

Audience Segmentation: Introduction to segmenting audiences based on characteristics like age, location, behavior, and needs.

What is Brand Voice?: The importance of defining a brand's voice and how it affects customer perception.

How to Develop a Brand Voice: Step-by-step instructions on how to create a voice guide for your business. Examples of different brand voices (fun, professional, authoritative, etc.).

Consistency Across Platforms: How to maintain a consistent brand voice across all social media platforms.

What is a Content Calendar?: Explanation of content calendars and their importance for social media planning.

Creating a Simple Content Calendar: A guide on how to use Google Sheets or other tools to plan posts for the month.

Staying Flexible: How to adjust the content calendar based on performance data and trends.