Display Advertising Certification Course

Program Cost: N50,000 | Duration: 3 weeks or 3 weekends

Learn Digital Advertising for Better Conversion

This course is an immersive experience that features guided instruction, practical demonstration, and extensive theoretical knowledge. This program provides an in-depth introduction to the essentials of Digital Display Advertising. By earning this certification, you will be able to effectively strategize and execute advertising campaigns using different digital advertising solutions for maximum conversion rates.

PROGRAM BENEFITS

  • Google Ads Exams
  • Fixer Hub certification
  • One on One Mentorship
Pay-Per-Click (PPC) is a useful internet advertising model used to direct traffic to websites. With this internet model, advertisers pay the publisher or the website owner only when someone clicks an advertisement. In this module, you will be trained in the field of PPC and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.

KEY LEARNING OUTCOMES
  • Launching, Managing, Measuring and Reporting for Paid Search Campaigns
  • Media Planning & Budgeting

MODULE ACTIVITY
  • Based on the Brand P brief, create a 6-month budget on an online campaign
This module talks about Display and Video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available with the Google Display Network and YouTube and shows how to set up and manage Display and Video campaigns. It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target Display and Video ads at the right audience.

KEY LEARNING OUTCOMES
  • The Evolution of Digital Media Buying - Programmatic, Direct Buying, DSPs, etc.
  • Creating Display and Video Campaigns
  • Display Advertising & Campaign Optimization.
  • Targeting, retargeting, and measuring your Display & Video Ads

MODULE ACTIVITY
  • Setup, Run & Optimize a Facebook & Adwords campaign for Brand P
The beauty of Digital Marketing is all(almost)marketing efforts can be tracked down to the last Naira! We will be showing you here how to track actions that happen online and how it impacts your business. In this module, you will learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

KEY LEARNING OUTCOMES
  • Insights on Social Media
  • Draw Insights & Make Business Decisions from Marketing Data
  • Setup and apply the basics of Google Analytics, including core concepts like Goal Tracking, and micro and macro conversions.
  • Aligning Business & Marketing Objectives with Analytics
  • Preparing reporting Dashboards

MODULE ACTIVITY
  • Develop a Business-Marketing KPIs mapping for BrandP
  • Create a Reporting Dashboard from Adwords & Facebook campaigns for a BrandP
In this module, we will give you a framework to help you understand marketing at the fundamental level. We take a look at Digital marketing in both B2C and B2B contexts and how to develop a great creative strategy that sells.

KEY LEARNING OUTCOMES
  • Creative Strategy
  • Digital Marketing Strategy
  • Understanding your Product/Brand
  • Understanding your Consumer
  • Map out USP’s and Objectives
  • Digital Marketing Media Mix - Paid, Earned & Owned Media
  • Setting Objectives & KPIs

MODULE ACTIVITY
  • You will prepare for your new role as a Digital Marketer, a B2C or B2B product, summarize the business model of a fictitious BrandP, articulate the marketing objective, and develop a target persona for the product you choose to market. The BrandP will be used to execute the consequent Module projects.