Digital Marketing Foundation

Program Cost: N50,000 | Duration: 1 month or 4 weekends

The Digital Marketing Foundations (DMF) is a program that gives you a solid foundation in Digital Marketing. This is an entry level course to launch your career in Digital Space. The curriculum has been structured to balance between the Creative, Technology and Analytical part of Digital Marketing at a foundational level.

Program Benefits

  • Google AdWords specialization certification prep
  • Fixer Hub Academy certification
  • One on one mentorship
In this module, we will explore the history and evolution of online advertising and marketing using digital tools. We will break down the tenets of Advertising and how it relates to Digital Marketing.

KEY LEARNING OUTCOMES
  • History of Marketing
  • Traditional Advertising
  • Digital Marketing vs Traditional Advertising
  • Channels & Platforms in Digital Marketing
  • Being a T-shaped Marketer

MODULE ACTIVITY
  • Discussing the nuances of Digital in our everyday lifestyles.
  • Discussing the nuances of Digital in businesses and brand optimization using examples of successful public digital campaigns and activities undertaken by different brands.
Content is at the core of all Digital Marketing activities. In this course, you learn how to plan your content marketing, how to develop content that works well for your target audience and a local context, and how to measure its impact. You will learn Social Media Marketing hacks like Trendspotting, Viral Marketing and how to leverage Digital Trends for campaign success

KEY LEARNING OUTCOMES
  • Storytelling & Copywriting
  • Content Plan Development
  • Social Media Management
  • Influencer Marketing
  • Trendspotting, Viral Marketing & Empowerment Marketing

MODULE ACTIVITY
  • You will develop a content plan for different online assets like websites & social media platforms.
The evolution and adoption of Social Media in mainstream media and modern culture have made social media one of the most important platforms for marketing in the Digital Era. As a brand and marketing specialist, it is important to understand how to use social media for brand growth. In this module, you will learn more about the main social media platforms (Facebook, Instagram & Twitter), how to manage your social media presence, and how to create effective content for each platform.

KEY LEARNING OUTCOMES
  • Insights on Social Media
  • Developing strategies for Social Media marketing on Facebook, Instagram, Twitter & Linkedin
  • How to Build a Social Media Calendar
  • Social Media Guidelines
  • Content Marketing

MODULE ACTIVITY
  • You will develop a social media strategy, guideline, and content calendar for BrandP.
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword lists, optimize your website UX and design, and execute a link-building campaign.

KEY LEARNING OUTCOMES
  • On-page and Off-page SEO
  • Link Building
  • Keyword Research
  • Inbound Marketing

MODULE ACTIVITY
  • You will audit BrandP's website and recommend actions to optimize its ranking in search engine results.
  • You will also develop a target keyword list, evaluate the design and User Experience of the site, and recommend on-page and off-page SEO activities for BrandP.
The beauty of Digital Marketing is (almost) all marketing efforts can be tracked down to the last Naira! We will be showing you here how to track actions that happen online and how it impacts your business. In this module, you will learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

KEY LEARNING OUTCOMES
  • Draw Insights and make business decisions from Marketing Data
  • Setup and apply the basics of Google Analytics, including core concepts like Goal Tracking, and micro and macro conversions.
  • Aligning Business & Marketing Objectives with Analytics
  • Preparing reporting Dashboards

MODULE ACTIVITY
  • Develop a Business-Marketing KPIs mapping for BrandP
  • Create a Reporting Dashboard from Adwords & Facebook campaigns for a BrandP
In this module, we will give you a framework to help you understand marketing at the fundamental level. We take a look at Digital marketing in both B2C and B2B contexts and how to develop a great creative strategy that sells.

KEY LEARNING OUTCOMES
  • Digital Marketing Strategy
  • Understanding your Product/Brand
  • Understanding your Consumer
  • Map out USP’s and Objectives
  • Digital Marketing Media Mix - Paid, Earned & Owned Media
  • Setting Objectives & KPIs

MODULE ACTIVITY
  • You will prepare for your new role as a Digital Marketer. You will market a B2C or B2B product, summarize the business model of a fictitious BrandP, articulate the marketing objective, and develop a target persona for the product you choose to market. The BrandP will be used to execute the consequent Module projects.
You will be tasked to complete a Digital Marketing Strategy plan you have worked on.

KEY LEARNING OUTCOMES
  • History of Marketing
  • Traditional Advertising
  • Digital Marketing vs Traditional Advertising
  • Channels & Platforms in Digital Marketing
  • Being a T-shaped Marketer