PPC advertising lets you set up your ad in a relevant section of the marketplace (e.g search engine results page, social media platform). You only pay rent (the cost) when someone clicks on your booth and visits your store (website).
1. Search Engine Results: When you search for "running shoes" on search engines such as Google, relevant PPC ads from shoe stores or athletic brands will appear at the top of the results page.
2. Social Media Feeds: Scrolling through your social media feed, you might encounter sponsored posts from businesses advertising products or services you've recently shown interest in.
3. Display Networks: Visiting a news website, you might see banner ads promoting travel deals or financial services.
PPC advertising is a marketing tactic that can deliver a variety of results depending on your campaign goals:
1. Increased Website Traffic: You can drive traffic to your website, bringing potential customers closer to your services.
2. Enhanced Brand Awareness: Get your brand name out there and establish yourself as the No 1 brand in your niche.
3. Targeted Lead Generation: With PPC, you can capture valuable leads from users actively interested in your products or services.
4. Direct Sales and Conversions: You can draw in users directly to your product pages or encourage them to sign up for a service.
5. Measurable ROI (Return on Investment): PPC allows you to track the performance of your PPC campaigns and see the tangible impact on website traffic, leads, and sales.