Did you know? 80% of marketers claim their brand's exposure has grown significantly through social media efforts. Social media platforms provide a massive audience reach compared to traditional marketing methods. It is a massive marketplace, and with new platforms popping up all the time, your brand should not miss out.
Skip social media only if you're sure your customers aren't there. Why? Because most people (71%) feel closer to brands that chat with them on social media. It builds trust and helps them remember you.
This is a commonly asked question from our previous clients and these are our insights:
1. Likes are a vanity metric. They tell you how many people liked a post, but they don't necessarily translate to anything meaningful, like brand loyalty or purchase intent.
2. Content drives engagement. Great content gets people talking, sharing, and commenting. This active engagement is a much stronger indicator of brand interest and potential customer action.
3. Content builds relationships. Engaging and informative content helps you connect with your audience on a deeper level. This builds trust and loyalty, which are crucial for long-term success.
4. Content informs decisions. Social media is a valuable research tool for consumers. High-quality content positions your brand as an authority and educates potential customers about your offerings.
5. Likes can be bought, but content can't. Likes can be easily bought and manipulated. Valuable content, on the other hand, requires genuine effort, creativity, and a deep understanding of your audience.
While likes can be a confidence booster, they shouldn't be the sole focus. By prioritizing the creation of high-quality, engaging content, you'll lay the foundation for a successful social media marketing strategy that drives real results.
1. Engagement Metrics
Metrics such as Likes, Comments, and Shares indicate basic audience interaction with your content. Look for trends and see if your content sparks conversations. Brand Mentions also show often people are often talking about your brand organically, which is a good sign of brand awareness. Track mentions across platforms.
2. Reach and Visibility Metrics:
Impressions measure how many times your content is displayed, regardless of interaction. It shows the potential reach of your content. A steady increase in followers indicates your content is attracting new people. However, a large inactive following isn't ideal.
3. Click-Through Rates (CTR):
This indicates if your content is directing users to your website or landing pages. Don’t forget the ultimate goal is often to convert followers into customers. Tracking how many leads or sales originate from social media referrals shows the real impact of your efforts.
4. Competitive Analysis:
See how your engagement and follower growth compare. This can help you identify areas for improvement.