Social Media Certification Course

Program Cost: N25,000 | Duration: 2 weeks or 2 weekends

Learn the use of social media and social networks to promote the desired culture, mission, and tone of your brand. Master the social media strategies needed to market a company’s products and services to a global audience.

Program Benefits

  • Fixer Hub Academy certification
  • One on one mentorship

Course Overview

This course is experiential learning that features guided instruction, practical demonstration, and extensive theoretical knowledge. This program provides an in-depth foundational introduction to the essentials of social media marketing, brand management, social media marketing strategy.

By earning this certification, you will Understand the landscape of traditional, digital, and social media marketing. Understand the major social media platforms, how they function, and what role they play in marketing. Create SMART goals, identify KPIs, and define your target audience and their customer journey. Build an ad directly from your Facebook business page and your Instagram business account. Create powerful and dynamic social media marketing strategies and see it manifest into real-world, business-changing action.

Content is at the core of all Digital Marketing activities. In this course, you learn how to plan your content marketing, how to develop content that works well for your target audience and a local context, and how to measure its impact. You will learn Social Media Marketing hacks like Trendspotting, Viral Marketing, and how to leverage Digital Trends for campaign success.

KEY LEARNING OUTCOMES
  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love.
  • Become a stronger, leaner, and more strategic content marketer.

MODULE ACTIVITY
  • You will develop a content plan for different online assets like websites & social media platforms
In this module, you will focus on the primary type of content that you are to learn - SOCIAL MEDIA. You will learn Platform Optimization, Branding, and profiling, Social media marketing, and Social media reporting/analysis.

KEY LEARNING OUTCOMES
  • Understanding the underlying principles of using Social Media to engage with your clients and target audience.
  • Formulate an action plan that combines the key Social Media Networks and tools.
  • Effectively create compelling content to increase your online presence.
  • Monitor the success of your Social Media campaign.
  • Generate ideas for social media strategies that work.

MODULE ACTIVITY
  • You will develop a social media strategy, guideline and content calendar for BrandP